By Ryan McGreal
Published January 29, 2014
Some inspiring transportation analysis from, um, Xerox Corporation, which is planning for the changing ways that Millennials think about transportation.
In this post by Parker Williams, senior vice president of transportation solutions at Xerox, the Millennial generation wants a multi-modal transportation system that lets them "choose the most practical method of transportation for each trip".
Millennials also use more public transit than older cohorts, and are less inclined to obtain a drivers licence or buy a car. They prefer to "spend their money on experiences," and in any case, their preferred social networks emphasize the kind of two-way connectivity that is impractical and unsafe for someone driving. (Contrast radio, which people can passively consume while driving.) The report also notes the much-cited fact that overall driving in North America peaked in 2004 and has been in decline ever since.
Altogether, it points to a near future in which driving becomes progressively less important a part of the transportation mix, while public transit and the walking/cycling connections it supports become more important for quality of life.
You must be logged in to comment.