A special presentation by CHCH took place last night at the Theatre Aquarius. The well-attended function featured local television celebrities - Matt Hayes, Dan McLean, Bob Cowan, Annette Hamm, Connie Smith and a selection of media buyers and advertising executives.
CHCH is part of the Global Network and is being rebranded this Fall as E-Channel. Most of the prime time lineup will be similar to the current programming from Global with a few new Hollywood gossip-type shows and a show hosted by Ryan Seacrest.
Don't be too worried when you see the E-Channel brand, because it will be interrupted from time to time by a resurrected CHCH brand when it airs its own local programming: programs like Morning Live, Noon News and Live @ 5 are staying put.
The viewer numbers for these three local programs are huge - Morning Live's viewers are greater than all the competing morning shows combined - so it's no wonder Canwest Global has chosen to keep them.
The CHCH News will have a new set and a new co-host for Dan McLean. Let's hope this one stays and doesn't flip to CBC for greener pastures, because she looks to be a valuable anchor who also does investigate reporting.
The 6:00 News will also feature a new helicopter to report on news events and traffic - much better than the Skywards Traffic we hear now from other local news sources who have outsourced their traffic.
This is strong evidence of a commitment from the parent company that we will keep our local television station.
In a city that is underrepresented by our national mass media, I'm happy to report that CHCH will remain and have boosted local coverage.
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