By Ryan McGreal
Published December 13, 2007
An article in yesterday's Toronto Star reports on the US auto industry's response to proposed increases in fuel economy standards.
According to GM vice-chair Bob Lutz, the new legislation, which would ultimately also affect vehicles sold in Canada, will wreak havoc with the automaker's existing product plans.
Boo hoo. GM's product plans are completely out of touch with reality. Sinking money into a product strategy based on large SUVs and high horsepower, rear wheel drive muscle cars is almost criminally myopic in a world of declining energy production and escalating climate change.
Honestly, the US Congress would be doing GM a favour by forcing them to make vehicles that are less asinine.
It's not a coincidence that the automakers with the strongest sales and highest profits are also operating in markets with the toughest regulations.
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