Comment 33107

By Really? (registered) | Posted August 31, 2009 at 16:50:08

I think our LRT's 'brand' should reflect the HSR (Hamilton Street Rail)'s history.

I'm sure the City would implement some sort of Public Contest, much like how the B-Line got it's updated look.

Market the HSR logo much like TTC logos mark Subway Stns. People understand Brands, not acronyms like 'BLAST'. "I'm going to BLAST to work!" Hmmmm... Not so much. "I'm taking the Hamilton Street Rail [or simply 'HSR' for locals] from the Airport, Downtown" Hmmm... iffy... or simply, "Just jumpin on the LRT... see you in 10!" (works in Edm & Cgy!?)

All in all, BLAST is ok for primary naming purposes, but needs to change for Branding Purposes. And what better brand for the HSR's Light Rail then it's tradition in providing Street Rail transit!?

I say let the Hamilton Rapid Transit Newtwork Naming Convention begin!

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