Comment 41076

By J Morse (anonymous) | Posted May 22, 2010 at 09:17:05

Pro sports is an entertainment business whose success or failure depends on its consumption, which in Hamilton mostly comes from those with a suburban consumer mentality:

'the key to expanding the Ticats' market beyond a 45-kilometre radius is "the driveway-to-driveway experience."' from TiCats consultant Mullin in today's Spec.. http://www.thespec.com/News/Local/article/773808

For a downtown location to be successful for the sports business, a mix including city dwellers must fill the stadium. That's why Hamilton's entertainment market cannot be compared to Toronto's at this moment.

Will downtown Hamilton eventually contain enough consumers to make the Tiger Cats pursue a doorstep-to-doorstep experience? Perhaps, once rational development has taken place, but obviously not now.

Build a flexible or temporary facility in West Harbour for the Pan-Am games. Encourage a mix of uses from a mix of users, or let it go. Allow transit to become more attractive as more city-minded people stay in or move to Hamilton. After a time, sports teams will be competing for a downtown location. Too optimistic?

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