Comment 41500

By michaelcumming (registered) - website | Posted June 02, 2010 at 19:04:15

I can remember a conversation I had with a shopkeeper in Burlington a couple of years ago discussing the commercial possibilities of the planned McMaster faculty building in downtown Burlington (since relocated to the side of the QEW).

I was expecting her to be excited about the possibility of an increase in foot traffic that this building would certainly encourage next to her shop. Instead, she rejected the possibility of any good coming from it and how it would surely harm her business because of the reduction of nearby surface parking. I was so completely dumbfounded by her reasoning that I couldn't think of what to say and quickly left the shop. I then realized that I knew nothing of the commercial psychology of small Ontario cities.

This taught me that some shopkeeper's theories of how their businesses might survive are sometimes more like voodoo than rational economics - this despite having a lifetime of retail experience.

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