Comment 48802

By d.knox (registered) | Posted October 05, 2010 at 10:03:07

I was listening to something the other day about micro-volunteering and a similar idea was being put forward - that people want to do something, but don't want to make any significant sacrifices or suffer inconveniences in order to do so. The idea of the micro is reduce this barrier to participation by chunking the volunteer tasks into tiny units that won't be too bothersome to people. Signing a petition of Facebook requires even less involvement and gives a warm fuzzy in return.

Still, perhaps we can view these things as gateway drugs - getting people thinking about activism or volunteering and then perhaps at a later date they'll be able to move up to something stronger which requires a little more commitment. That is, unless another really great reality show comes along to preoccupy us...

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