Comment 81989

By highwater (registered) | Posted October 19, 2012 at 14:32:29 in reply to Comment 81987

For the life of me, I can't tell who CBC Hamilton's intended audience is.

Aye, there's the rub. Problem is, on the local level, the audience for more in-depth reportage and higher-brow cultural offerings tends not to be evenly distributed geographically, which opens them up to the criticism that they are not serving all the communities across Hamilton.

They're already being accused of being James N-centric, but let's face it; the kind of people plugged into the cultural and economic evolution of our city (still symbolically centred around James N at least for the time being), are also more likely to be representative of the CBC's historic audience. Providing more of the kind of content that audience demands runs the risk of confirming the perceptions of the CBC as being too focused on the urban/elitist/James N hipster/lefty tree-hugger/whatever demographic.

Their 'brand' may serve them well on the national level, but it's alot harder to stick to it and still be relevant to a large cross section of the community at the local level. 'Can't win' may be a bit defeatist I admit, but I sure wouldn't want to be in his shoes.

Comment edited by highwater on 2012-10-19 14:38:37

Permalink | Context

Events Calendar

There are no upcoming events right now.
Why not post one?

Recent Articles

Article Archives

Blog Archives

Site Tools

Feeds