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By JonC (registered) | Posted January 17, 2010 at 09:07:41
That is the train of thought that is going to sink the networks. You can't make people watch ads anymore and it isn't just youth. My folks got a PVR this winter and haven't watched an ad since. Why would they? Either the networks need to integrate the ads into the shows or start charging more to the cable company to broadcast the channel. Of course, the whole buffet model of the broadcast is most likely doomed with an a la carte model the likely end scenario.
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