Atrocity of the Month

Liquidation World Banner, Hamilton City Centre

These cheap versions of billboards are ridiculously oversized. At least the blank wall doesn't make eyes reverberate.

By Trey Shaughnessy
Published October 07, 2005

Liquidation World banner, Hamilton City Centre
Liquidation World banner, Hamilton City Centre

These banners have been on the side of the Hamilton City Centre (what an original name), formerly the Eaton Centre, for years, but still are well deserving of this month's atrocity.

If this isn't the tackiest example of sign-litter, I don't know what it is. I'm not entirely opposed to outdoor advertising, but these cheap versions of billboards are ridiculously oversized.

Maybe if the blank wall had some windows, the banners wouldn't be there. At least the blank wall didn't make my eyes reverberate.

Does Fercan Developments have any respect for its properties? Or have they been exposed to too many marijuana fumes from their former Molson Brewery plant in Barrie?

Trey lives in Williamsville NY via Hamilton. He is a Marketing Manager for Tourism and Destination Marketing in the Buffalo-Niagara Metro.

His essays have appeared in The Energy Bulletin, Post Carbon Institute, Peak Oil Survival, and Tree Hugger.

And can't wait for the day he stops hearing "on facebook".

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By marine (anonymous) | Posted December 04, 2007 at 20:10:32

i think the sign states the present situation that has plauged Hamilton as well as the Eaton department store "liquidation world"

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By Dizzy (anonymous) | Posted September 28, 2008 at 01:30:14

Welcome to Hamilton!

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