By Trey Shaughnessy
Published February 25, 2009
A mere $150 ($300 total, $150 in form of a tax credit) on transactions in the hundreds of thousands of dollars is hardly a deal breaker. If this is, then I suggest to owners, don't move to a new home the minute the baseboards get scuffed. If $150 is prohibitive then perhaps you shouldn't be selling or buying.
Real Estate Agents could use this to market themselves differently by offering to pay the $150 as an added value for choosing them. The standard fee of 6% for placing an advertisement in the Classifieds, listing on MLS and maybe having an open-house has always seemed extensive.
In an industry of professionals, who act like an army of clones, who all market themselves in exactly the same way - save for a different head Âshot - those that use the added-value of paying for the Green Audit will provide a unique selling proposition.
The home-inspection has always been an option for buyers. A Green Audit does provide an extra peace of mind knowing a home is energy efficient just like a home inspection. The efficiency will pay for itself through cheaper heating/cooling costs. This will also create a new industry and new jobs.
Lastly to the critics of the Green Audit, I want to remind them that this is for the environment, a worthy cost. They are saying that they want to help the environment, so long as it doesn't them cost money.
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