Comment 14855

By Cal DiFalco (registered) - website | Posted November 30, 2007 at 15:31:01

I could not resist sending this email to Jeff Brown of Jack FM:

Jeff:

Apparently, in speaking about the Bruce Springsteen concert scheduled in Hamilton, Jack FM was heard to state on air "the best thing about going to see Springsteen, is at the end, you get to leave Hamilton", or words to that effect.

I am not sure what your station hoped to achieve by unduly belittling a neighbouring city. The only thing you have achieved is to turn off a number of people who otherwise were listening to your station, to that point. I am not sure your advertisers would appreciate that type of market alienation and besides; it is just not a good business practice. I appreciate that your station prides itself on being somewhat “edgy”, but there is a difference between being edgy and being offensive.

I sincerely hope you will consider an on air apology to your neighbours in the City of Hamilton. I await your reply.

Cal DiFalco

Cal DiFalco

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