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By MattM (registered) | Posted August 31, 2009 at 21:30:12
Everything that was said above is exactly what I agree with, though with minor changes to the 24 hour service and frequencies.
Also I think HSR already has a slogan: "We'll Take You There". Not really all that great and they basically never use it, but I suppose it's a start. Nothing compared to "Ride the Rocket" or "The Better Way". Toronto definitely capitalized on those catchy slogans.
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