Comment 38727

By beesplease (registered) | Posted March 12, 2010 at 18:11:24

This naming rights business is bogus.

They’ll be looking for a national corporation for this contract (if they are not talking about national firms, it is sillier than I thought).

If I’m Telus, or the Royal Bank, or who-know-who, what matters to me is not incidental drive-by traffic on the way to Niagara Falls, it is a national audience watching television. And what do I want the scene behind my sign to look like? The sparkling bay, or a big fat smokestack?

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