Comment 47575

By RenaissanceWatcher (registered) | Posted September 12, 2010 at 11:24:58

HamiltonFan:

The various available sources on stadium naming rights, some of which has already been provided to you, seem to suggest that:

  1. Corporations are reluctant to buy naming rights for older stadiums with established names.

  2. A new stadium will generate naming rights revenue at almost any location.

  3. The main value in acquiring stadium naming rights is the value of corporate local and national media exposure.

  4. The value of a stadium location near a highway would only be a small part of the total value paid by a corporation for stadium naming rights.

The value of the stadium visibility factor in stadium naming rights has been grossly overstated by Bob Young and Scott Mitchell over the past seven months. They have also grossly understated the visibility of the west harbour stadium site.

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