Comment 47695

By Robert D (anonymous) | Posted September 14, 2010 at 12:05:44

I agree that Jackson Square, since they have an excess of space, should convert some of the mall into farmer's market type stalls. But I believe that locating it in the current temporary space would be a mistake because it would physically divide the two markets such that you would lose potential synergy.

People who work out by Bay St. would go to the market closest to them only, and people heading to the official farmer's market would be unlikely to wander through the other side of the mall to see what they have to offer. Despite the fact that the distance isn't all that far, many people won't walk. If the Jackson Square Market is set up in and around the old food court the market patrons will have no trouble crossing through the other side of the door to see what's on the other side, in fact, many of the elderly market patrons take this route anyways through the mall. A second market at the current "temporary market location" is unlikely to attract these elderly shoppers away from their route. The location should be all about synergy and sharing customers.

I'd be willing to bet if they negotiate to relocate the existing "old food court" tenants they could easily generate enough space to accomodate at least a dozen vendors on the main floor in that area, and many more if they wanted to do some more serious reconfiguring of the mall (or relocate Liason college, but I doubt that would happen.).

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