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By Undustrial (registered) - website | Posted January 17, 2011 at 22:35:18
People strive for that sort of "authenticy" for many reasons. Many are seeking to 'define themselves' or set themselves apart as individuals. Others, though, have broader concerns, and seek authenticity as a part of achieving larger goals.
We live in a very superficial culture. This leads to many people feeling they need to find a "deeper meaning", but it also leads to a lot of people finding nothing but totally symbolic representations of that. If you actually care about something like social justice or sustainability, chances are you DO want the ideas to get popular, just not to become a fashion statement or an advertising gimmick.
"Today, the notion of progress in a single line without goal or limit seems perhaps the most parochial notion of a very parochial century." — Lewis Mumford
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