Comment 87180

By adrian (registered) | Posted March 09, 2013 at 00:39:42 in reply to Comment 87162

Sure, it generates revenue, no doubt. But growth??? I seriously doubt people are going to move here based on a one day event. Takes more than that.

If you want to people to move to your community and invest in your community, you have to get them to visit your community first.

I'm involved with a project to revitalize the economic prospects of a small Ontario town (Goderich) and they are very focused on attracting tourists as the first step along this continuum. Our client understands that to attract residents and businesses, people first have to be able to see themselves having a life there. There is no better way to do that than to get people there and show them a good time.

An event that brings 20,000 external visitors to the city is pure gold from an economic development perspective, especially when the event is on the street and not inside a single venue. These visitors have an experience that feels fresh, real and genuinely Hamiltonian. I'd be willing to bet money that there will be businesses here whose principals say, "I didn't realize what Hamilton was like until I came to Supercrawl." Hamilton should bet money too- it's not a risky gamble.

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