Comment 90336

By Journo (anonymous) | Posted July 21, 2013 at 14:54:43 in reply to Comment 90296

Jay, If all you have is a hammer, everything looks like a nail.

The future is already owned by those who don't hold the hammer. A pay wall is just a device to continue protecting the power of those who see themselves holding the hammer.

The Spectator has always been about advertorials and sponsored content (i.e the hammer) under the guise of serving news, (that is hard political news, not the soft reporting daily about storm damage, heat advisories or traffic alerts).

News models have only changed the newspaper business, but the news business was and will remain the same.

Many newspaper businesses like the Spectator continue to believe that the newspaper business is the same as the news business. The 21st century will be owned by those who can see the difference the newspaper business and the news business.

It is because of this that the Spectator will not survive this decade, let alone into the next century. Holding the hammer is all it knows, it is built into its DNA. It is not an agile business because it is has been conceived as a manufacturing outlet for advertorials and sponsored content.

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