Comment 94846

By movedtohamilton (registered) | Posted November 18, 2013 at 14:18:13

(Hope I'm not taking this thread too far away from M. Sweet's article.)

Kevlahan has filled in details on my point. Yes, I was very surprised when I took my first ride on a bus. HSR reinforces: the messages that social service agencies try to communicate on daily basis; there are no people but "poor people" riding the buses. If HSR wants a much broader uptake in riders, the entire demographic and income profile of Hamilton needs to be a target. The message ought to be: taking transit is the smart economic choice.

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