Comment 94886

By kevlahan (registered) | Posted November 19, 2013 at 15:21:08 in reply to Comment 94878

I think that part of the problem is that it is simpler for the ad company to sell one big bus wrap ad than lots of small inside ads. So they don't try too hard. Another point is that the HSR gets the "unsold" ad space for free and can then use them for various public service ads as they see fit ("her future is grey", "zero tolerance for violence" etc).

The bus wrap ads are another example of how the HSR doesn't seem to care much about giving their paying riders a pleasant experience. When bus wraps first came out they were a sort of mesh that allowed riders a bit of a view out, and allowed passersby at least a bit of a view into the bus.

More recently, the wraps have become completely opaque, which means taking in the view (one of the minor pleasures of taking the bus) is now no longer possible, and the bus is dark. The fact that it is impossible to see who is in the bus from the outside is also off-putting for potential riders. This is just one more way the city is sending the message that providing a good service for bus-riders doesn't matter, they don't even care that passengers can't see out the windows if the advertisers want it that way!

Comment edited by kevlahan on 2013-11-19 15:24:09

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