Raise the Hammer
Sustainable Hamilton, The Hamilton Sustainability Professionals Network (SPN), and McMaster University are excited to bring you the second Community-based Leadership in Sustainability (CLS) educational and networking event.
As a responsible consumer or concerned citizen, you’re doing your best to lighten your ecological footprint and live a sustainable life. As a business purchaser or marketer, you understand how important Corporate Social Responsibility is to your brand image, to your employees and your customers. You’re doing your best to ensure your products or services are offering credible, sustainable benefits.
But there’s a catch: how do you know if that "green" product is really as sustainable as the advertising or packaging claims? How do you tell genuine “green” marketing claims apart from false or misleading “greenwashing?” As a business, how do you avoid the sin of greenwashing?
Join Sustainable Hamilton and our panel of sustainability marketing experts to find out how, as they offer a guide to navigating the murky world of green marketing claims. Learn how to make more informed, sustainable purchasing choices. As a business, learn how your marketing claims can help drive sustainable behaviour and a stronger brand.
Register here: https://www.eventbrite.ca/e/claiming-green-fact-or-greenwashing-tickets-14636864255
For more event details: http://www.hamiltonspn.com/blog/2014/12/9/cls-january-claiming-green-fact-or-greenwashing
https://www.eventbrite.ca/e/claiming-green-fact-or-greenwashing-tickets-14636864255
Posted by mariatop
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